Radio
Sun Life Financial
Despite the limitations that come with writing for a financial institution, I enjoyed creating this spot the most. I worked closely with casting and the actors themselves to make sure the pacing felt natural without losing its energy. This helped launch the Lumino brand, so ensuring the name stuck was a top priority.
Hill Street Beverages
Hill Street was fun because they wanted something humorous. With this project, however, I wasnβt able to do voice casting or coach the actors in studio. I didnβt intend for him to confess maliciously, so I canβt help but feel like the tone is off. With that being said, Iβm still proud my script was used.
Preakness Stakes
This was my first shot at radio and the experience was really fun. Most of the space was needed to deliver information, so instead we focused on the background audio. The music combined with the rising sounds of the horses inching closer really helped build the anticipation we wanted to achieve.
Credits
Creative Director: Ed Malyon& Anestis Vasilliades
Copywriter: Michael Porfirio